Tag Archives: Wireless Application Protocol

Entertainment Industry in India Rides High on WAP Technology

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The entertainment industry in India, is currently riding on a wave of innovations and unique way of distributing the content to the masses. All the major names in Bollywood are tied in a cut throat competition to invent the best delivery option with an intention to make huge profits in the process. Other than the normal video medium, media houses have come up with alternate methods like mobile marketing or better known as the WAP services to increase revenue in the system. Continue reading